Aditya’s Blog |
I am Thinking... |
Puma has started a new campaign called Love = Football. I really like this idea, even though it is restricted to football only for the brand.
The above ad was made for Valentine's Day and I think it is really well made and executed.
This is one of the most well made car commercials I have seen in recent times. I love the way it is attacking all the marquee and established manufacturers at the same time. This ad is made for the US market where Audi appears to be the underdog; and everyone loves the underdog.
Audi is trying to position itself as the rebel which offers all the choices that their competitors are offering under one brand and without the stereotype. It basically is telling people that you are doing nothing but conforming to stereotypes if you drive the other cars; and this would reflect directly in the statement you are trying to make about yourself. As I said in my last post, it is all about making a statement.
This commercial is an excellent example of how one can throw an open challenge to the established players in a cluttered market and try to change the thinking of the consumers to force them to choose your brand.
Finally, I love the way the R8 pulls up in the street for the kid to drool at. I just wish it was not silver! ;)
This is the Google ad which was screened during the 2010 Super Bowl. To the uninitiated, Super Bowl has long been the event that everyone looks forward to not only for the 'Football' but also for the awesome commercials showcased during the quarter breaks.
Some of the best and most extravagant commercials have been launched during the Super Bowl. I really like this one by Google. You can see all of this year's Super Bowl ads here.
What do you think? Do they need to spend so much (the most expensive ad slots in the world) to advertise their search engine?
I have often posted about creative advertisements from across the internet. Here is one more. This time they are showing off their creativity on stairs!
My favorite is the Jeep ad.Out of all the media that brands use to advertise, I always had a soft corner for the print medium. It just requires more brilliance and lateral thinking to grab and then hold the reader's attention long enough to get across a message in one page. Also, it gives the reader their own time to connect with the ad in the way they want to or dont want to. And this creates a much bigger impact than a television ad.
Traditionally, print ads have been about the headline, the sub-headline and the body copy, with a picture in it. But, the ads that grab attention fastest are the ones with bold typography. Once, you have the attention, it is the job of the creative to hold and get the message across. Below are a few ads which have done this brilliantly. You really should see all of these awesome typographical ads.Got these pictures in a mail from my friend Shrenik.
This is one of THE most creative campaigns I have seen. I dont think one needs to say much beyond that.Enjoy!
I really like this ad. The execution is actually quite awesome with Akshay Kumar brilliant as usual. This is actually a follow up to earlier Thums Up ads where Akshay goes behind a bottle of the drink.
Only one qualm I have with this ad: it would have been better if they would run the car part and him entering the house part seperately. I think it would have created a bigger impact. I love the way people react looking at his car falling apart and in the second part where Akshay non-chalantly taps away a flame on his shoulder.
Nice concept!
This is the new Fevicol ad made by O&M to celebrate 50 years of Fevicol, actually Pidilite.
They actually started off the campaign by putting up hoardings and print ads about the world's shortest feature film titled 'Moochwali'. The 'movie' premiered on multiple GECs simultaneously.
I once posted an ad I had made for a project of mine, which focused on the need for increase in the branding of Pidilite rather than Fevicol. And it seems they are doing something on those lines.
Good one I say.
Something that I do a lot of is think! Hence this blog, to document some of the random thoughts that go through my head.
I am not gifted in any literary way, so please be gentle with your criticism.
Hope you enjoy reading some of the things I put up. :)
